May 28, 2021 - Karen Walker, Industry Trends

How Can Facial Recognition and Tracking Assist Camera Operators?

Facial recognition and tracking are used in many aspects of our day-to-day lives. In broadcast applications, this technology can be used to save time and resources, while also allowing broadcasters to produce more innovative, creative and engaging content for their various platforms. Consider the typical broadcast application in structured news broadcasting, where robotic camera systems have been used for over 40 years.

Here are five different ways that facial tracking technology can assist the operators in these settings.

1. Flamboyant Talent

For the majority of news broadcasts, the primary focus of the show is the on-air talent. Many of the talent today have unique personalities, and this keeps the broadcast engaging and entices viewers to keep watching. Some are very animated and move around quite frequently, and while this may make the broadcast more lively, it doesn’t make it easy for the camera operators who are tasked with keeping them in the frame. When using a facial tracking system, the artificial intelligence (AI) can be used to accurately keep the talent in a specific frame and in focus. This frees up the camera operator’s time to prepare and frame the next shot.

2. Simulate Manual Movement

A broadcast’s talent may be flamboyant and energetic, but as a viewer, you don’t always want the video to be continuously moving around. This constant motion can be jarring and make it difficult to keep track of what’s happening on-screen. By using a flexible, AI-based facial tracking control system, the operator is able to tune the system so that it provides the desired type of movement based on the situation. This can be slow, gentle movements that only start when the talent moves far enough, or faster, more responsive movements when trying to maintain tighter framing on the subject. This allows the operator to maintain just the right amount of camera movement under a wide variety of conditions.

3. Pre-set Management

If a broadcast uses a variety of different talent and camera operators on a day-to-day basis, the robotic control system can become cluttered with multiple shows and pre-sets. Using a framed pre-set to keep talent in the frame reduces the number of pre-set shots required, which makes it easier for the operators and the automation system if one is being used. Additionally, this also reduces both the number of pre-sets required to set up new shows and the requirements necessary to add or amend existing pre-sets.

4. Timed Moves

Camera sequences or moves are often designed so that they provide the ‘money shot’, meaning a flashy creative movement during the show. These moves are visually impressive, but they can take a significant amount of set-up time to perfect. Also, issues may occur when the talent moves quicker or slower than planned or takes longer to finish a piece to air. Generally, manual intervention by the operator is required to compensate in these cases by adjusting part of the motion or sequence. With facial tracking engaged, the system and its AI can automatically compensate for most unplanned timings, which removes the burden from the operator.

5. Cross-System Recognition

When using a facial recognition system, the broadcast’s talent and guests can be properly identified and labeled within the system. This information can then be shared with other production systems and tools. These systems can then take this facial data and use it for various purposes, such as adding graphics to the broadcast that are specific to each person or ensuring that only approved people show up on the video. This is all done automatically, which frees up responsibility from the operator.


Facial tracking technology is part of many areas of our daily lives, and broadcast is no exception. These systems have the capability to provide major benefits to broadcasters and producers by simplifying production workflows, saving time, reducing costs, and more. Additionally, by eliminating the need for a camera operator to manually adjust for the position of the subject in the image, this allows the operator to focus on other aspects of the production. This gives the operator more freedom, resulting in a better overall show.

Learn More

If you’re interested in facial recognition and tracking technology, Ross offers the Vision[Ai]ry Facial Tracking (Ft) system, which uses AI-based facial recognition to detect, locate and track the position of faces within the video stream directly from the camera. For more information on Vision[Ai]ry Ft, click here to visit our product page.

Have questions about adding facial tracking technology to your production? Our team can provide expert guidance and solutions to make your project a success. Email us:

February 22, 2024 – Halyna Betsko
Education 4 Ways to Enhance Sports Storytelling Using Technology 

The way audiences consume sport is changing faster than many broadcasters can keep up. Technology has given broadcasters more flexibility and control than ever before but has …

February 21, 2024 – Ross Video Team
Education How Technology is Changing Sports Broadcasting in 2024 

Sport fans are a diverse group, but one thing is clear: the closer they are to the action, the better.   They care about high-quality live broadcasts because …

January 16, 2024 – David Ross
Words from the Boss Helicopter Heroes: Empowering Extraordinary Customer Service

As the CEO of Ross Video, I’ve always been inspired by stories of exceptional customer service and initiative. I remember a legendary tale from the early 90s …

Interested in more?

We’ll put you in touch with a member of our team to discuss your specific needs.