Case Study
CINELIVE Builds a Future with Ross
Section 1
Introduction
CINELIVE is a rapidly growing and ambitious mobile production company serving the North American market.
With a strong history of high-quality production in the ProAV and flypack space through its parent company, Pittman Media Group, they were looking to leverage their extensive experience to build and launch a full-scale, 4KHDR-ready mobile production truck dedicated to live cinematic broadcasting — with no compromises on quality.
We wanted to build something that hit three different verticals: Corporate AV, the traditional networks, and the new cinematic workflow for traditional networks or Subscription Video On Demand. We wanted to say: This is where we think the market’s going, and we’ll put our money where our mouth is.
Zack Pittman
President, CINELIVE
Section 2
Challenge
To meet the changing demands of their customers, CINELIVE needed a solution that enabled them to handle multiple production formats—from live broadcasts and live-to-tape to ISO for post-production—without the extensive setup times.
The goal was to find a flexible and robust system that could support these diverse needs swiftly and effectively from a single production unit.
We wanted to just roll up like a traditional truck for a broadcast evening, whether it’s live, live-to-tape, or ISO for post-production. And with all backstage video in the truck, we could be ready for rehearsal within a couple of hours.
Zack Pittman
President, CINELIVE
Section 3
The Solution
After talking to multiple manufacturers, choosing Ross Video was a “no-brainer.”
Ross’s Hyperconverged Ultrix FR12 with Acuity, and an OpenGear® frame stood out due to its exceptional quality, low latency, and the ongoing technological advancements promised by Ross. The compact power of hyperconverged was a key factor in the decision, able to match the functionality and power of comparable units from other manufacturers in a considerably much more compact and lighter package.
We talked to a lot of different manufacturers, and when you compare apples to apples, it was an absolute no-brainer that Ross Hyperconverged Ultrix with Acuity was the answer for us. Not just from a dollar amount but for the quality. I get what other people offer in two-and-a-half racks weighing 2000 lbs in about 18-20 RU total by having everything in a hyperconverged FR12.
Zack Pittman
President, CINELIVE
Section 4
The Impact
Implementing Ross Video’s solutions has significantly boosted CINELIVE operational capabilities.
The new mobile production unit allows the company to “roll up” to an event with all necessary tools ready for immediate setup, dramatically reducing preparation and rehearsal time. This efficiency enables CINELIVE to handle complex productions easily, with more flexibility and shorter lead times, positioning the company as an emergent leader in live video production.
The comprehensive support and ongoing innovation Ross provides have given CINELIVE the confidence that Ross Video and Ultrix hyperconverged platform is the platform they can trust to grow their business now and in the future.
Ross is very welcoming and professional, and the support is amazing. If there’s just an ounce of FPGA left on that box, I know the Ross team’s working on making something better with it, so there was no doubt that it is not just the box for this time but the box for the next several years.
Zack Pittman
President, CINELIVE