Ross Inception Brings Social Media One Step Further

Friday, September 6, 2012 [Iroquois, Ontario, Canada] – Inception Social Media Management continues to develop at a fast pace as Ross Video introduces version 2 software to its already powerful feature set.

Launched at NAB 2012, Inception includes a complete set of tools to create, schedule and post information and news to social media sites such as Facebook and Twitter as well as upload videos to YouTube. Version 2 features Integrated Feed Management and the ability to post Facebook pictures using a Create / Edit / Submit / Approve / Publish workflow.

“This new version of software brings significant new production capabilities to Inception plus closes the loop to allow inclusion of approved generated social content in on-air Graphics,” said Scott Bowditch, Marketing Product Manager for OverDrive, Ross Video. “This integration allows Inception and Ross XPression products to be used together to include Facebook posts, live Tweets and producer comments in the on-air look.”

On the floor at IBC 2012, Ross will be demonstrating Version 3 software of Inception – taking all of its power and making it available to the user in tablet form. Social Media is by its very nature, more powerful in a mobile format and Ross goes one step further enabling this functionality for Inception users.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm and SoftMetal Video Servers; OverDrive Automated Production Control Systems and Inception Social Media Management System; XPression Character and 3D Graphics Generator; NK Series Routing Systems and Ross Robotics. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship.

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Ross Video Media Contact:
Sara Bell
Media Relations Co-ordinator
t. (613) 652-3020
f. (613) 652-4425
e. sbell@rossvideo.com

Ross Video Media Contact – Asia Pacific:
Vivian Yu
Marketing & Operations Manager, Asia Pacific
t. +65 9827 3531
f. +1 613-652-4425
e. vyu@rossvideo.com