Ross Video Focuses On Workflow Simplification and Efficiency at CABSAT 2016

4th March 2016, Iver Heath, UK – Ross Video will be attending the forthcoming Cabsat Expo at Dubai’s World Trade Centre next week and will be demonstrating a range of solutions designed to help broadcasters and those working in live production simplify and improve their workflows.

Under the heading “Smarter Production”, Ross Video will be discussing how the Ross ecosystem of products can improve creativity, simplify operations and enable content creators to produce more live content, more cost-effectively.

“Our theme for the show reflects the need for smarter production”, notes David Dowling, VP of Sales for EMEA and APAC. “The industry has been focusing on emerging technology platforms for the last 12-18 months now and while this debate is valuable, it doesn’t always reflect the day-to-day concerns of many content creators. We have compelling stories that highlight how we can help customers to create more engaging content, more cost-effectively, right now”.

Stuart Russell, Ross Video’s Marketing Manager for EMEA, agrees. “The climate in the Middle East has changed slightly over the last 12 months and broadcasters are paying increasing attention to workflow efficiency and integration. Capex and Opex budgets are perhaps not as generous as they once were in the region and Ross has an excellent track record of helping content creators do more for less, so I’m confident we will have a busy show”.

As well as Ross Video’s range of graphics solutions, production switchers and robotics systems, the company will also be demonstrating the Ross Trackless Studio – a debut for the MENA markets.  Based on the XPression real-time motion graphics system, Ross Trackless Studio a single-box solution that is ideal for smaller or more budget-conscious virtual applications. Unlike other systems that use robotics, encoded camera heads and optical tracking, Ross Trackless Studio uses stationary cameras, with virtual camera moves happening inside the scene; an ideal way of creating eye-catching content while keeping costs and studio real estate to a minimum.

About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.

Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.

Ross products and services are designed to offer best-in-class system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.

Ross Video has offices around the world, and provides free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Recognizing the time-critical nature of the broadcast industry, all Ross employees are empowered to provide “whatever it takes” customer service, even down to renting helicopters when necessary to deliver needed parts and service.

Ross Video: The Production Technology Experts.

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Ross Video Media Contact – EMEA:
Stuart G. Russell
Marketing Manager, EMEA
t. +44 7827 019494
f. +1 613-652-4425
e. srussell@rossvideo.com