Ross Virtual Solutions at NAB 2025

For those who explored NAB Show 2025 or wanted a closer look at the technology on display, here’s a quick virtual tour of the immersive world Ross Virtual Solutions created. 

From drawing audiences in with stunning graphics to enabling storytelling in fantastical environments — and maximizing studio space and time — the showcase demonstrated how Ross Virtual Solutions supported both creative and operational goals.   

Voyager, the Unreal Engine-based render engine, powered the creation of photorealistic environments, augmented reality (AR) elements, and stylized virtual worlds.

Lucid Studio proved to be a powerful control tool that brought creative ideas into the operational space. Designed with simplicity in mind, it allows non-technical users and on-air talent to easily manage virtual productions. With its proven and integrated MOS capabilities, journalists, producers, and talent can add and edit Virtual Graphics as easily as a lower third. 

Voyager Trackless Studio offered an accessible and cost-effective way to produce virtual productions, using the same high-quality assets and realism found in fully tracked environments—without the need for tracking hardware or additional infrastructure.  

This year’s NAB Show setup featured a hybrid space that highlighted the use of Greenscreen Virtual Set Production with AR (Augmented Reality) set extensions, as well as a cost-effective use of LED-based XR (Extended Reality). This hybrid approach showcased the flexibility of modern production workflows. Even within a compact space, Ross created a warm, inviting environment ideal for guest interviews—wardrobe freedom included.   

At the same time, large-scale immersive sets and dynamic presentation zones—that rival national sports studios—were brought to life virtually, removing the need for extensive physical builds. 

With virtual production, transforming the look and feel of a set requires no downtime or construction. One space can serve multiple formats, from rebranded productions to rapid switches between a sponsored lifestyle show and a hard-hitting newscast—all without lifting a single prop. This flexibility eliminates nearly all barriers in the ever-changing studio utilization dilemma – aside from the number of hours in a day.   

 

Behind the Scenes: What Powered It All? 

As a technology showcase, NAB Show was the perfect place to reveal what powered these experiences behind the scene. For those who caught a live demo—or reviewed the highlights after the show—here’s a high-level recap of the two featured stations:

Station 1 demonstrated a blend of Tracked Virtual Sets and AR, featuring the Ross Camera Motion Systems Blackbird Robotic Pedestal and Trackless Studio. Integrated control via OverDrive highlighted the benefits of MOS-driven workflows. 

Station 2 built on that foundation with control of LED screens using XR, XPression Tessera, and Carbonite Mosaic, all viewed through a Furio rail-mounted camera. 

For questions, further information, or to book a hands-on session with one of Ross Video’s experts, click here.