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Turbocharging outside broadcasts with Eyestrain Video Services

Powering Flexible Outside Broadcasts with Ultrix

Competing with large broadcasters through flexible, hyperconverged outside broadcast infrastructure.
Introduction

Competing in the Outside Broadcast Market

Paul Oakley is a seasoned broadcast engineer and founder of Eyestrain Video Services, a live video services company operating out of California. When Paul founded his production company, he knew it would be an uphill battle.

With their financial clout, large broadcasters can easily invest in state-of-the-art equipment and expensive on-demand fleets. Small studios must be far more resourceful to enter and survive in the broadcasting industry. That’s why Paul built his entire business around the Ultrix platform.

The challenge

Delivering Consistency Across Outside Broadcast Productions

Eyestrain Video Services handled a diverse range of productions, from virtual sets to multi-camera shows and sporting events, each with unique technical requirements.

The main challenge was ensuring quick and easy transitions between those formats without losing features or production capacity.

To stay competitive, Eyestrain also needed to ensure their productions remained high-quality and efficient, regardless of the format or complexity. All the traditional systems they investigated couldn’t provide the flexibility and agility that Eyestrain needed.

They were looking for a way to break free from the constraints imposed by traditional broadcasting setups – where the need for constant system changes hindered productivity – and find a solution that met the current industry standards and anticipated the future trajectory of broadcast tech.

The solution

Ultrix at the Core

Ultrix caught Paul’s eye, and he chose it as the backbone of Eyestrain’s broadcast system, from mobile production units to video flypacks, due to its unmatched flexibility.

Ultrix makes it easy to switch between 4K, SD, and HD with the same features across resolutions. The platform’s built-in embedding makes reconfiguration between shows quicker and more efficient.

Ultrix also simplified cabling, with Paul estimating a 40% reduction in wiring. This lightens the load, makes setup easier, and helps Eyestrain’s production trucks and flypacks be more mobile and cost-efficient. The ability to quickly add or remove functionality on-demand meant Paul could take on any project, regardless of complexity or size, without worrying about large upfront expenses.

“Having everything integrated in a small frame was most appealing to me, especially for flypacks. I’ve got a full eight-camera flypack in a single 32RU rolling rack. And the way it encompassed everything from the beginning eliminated 40% of my wiring.”

Paul Oakley
Founder, Eyestrain Video Services
The impact

Efficiency That Fuels Growth

Ultrix’s adaptability, efficiency, and seamless integration within the broader Ross Video ecosystem have empowered a small company to compete with broadcasters with much larger resources and capacity.

Hyperconverged infrastructure remains a cornerstone of Eyestrain Video Services’ strategy to build a competitive, future-ready outside broadcasting business.

The round-the-clock phone support from Ross Video and the timely delivery of products have proven indispensable, ensuring that Eyestrain Video Services can meet its ambitious growth targets without straining operations or significant downtime.

“(Ultrix) allows me as a small company — to compete with much larger companies in a very small footprint.”

Paul Oakley
Founder, Eyestrain Video Services

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