Case Study
ServusTV/Red Bull Unlock Creativity with Inception
Introduction
Based in the picturesque city of Salzburg, Austria, ServusTV is the prominent private broadcast entity in the region.
Since 2020, they have been working with Inception from their state-of-the-art studio shared with Red Bull Media, which they affectionately call their ‘broadcast competence center.‘
The Challenge
ServusTV faced a significant challenge when their ambitions outgrew their existing solutions.
To meet their corporate growth objectives, they needed to expand production capacity without risking reliability issues or increasing the personnel required to manage news production.
They were looking for a solution that could offer their editors and journalists more capabilities — and naturally chose Inception.
The switch to Inception was surprisingly easy. We felt that Ross was listening to us.
Hans Martin Paar
Head of News – Red Bull / ServusTV
The Solution
Our collaboration with ServusTV revolved around finding an effective solution to their expansion and optimization challenges.
The answer came from modern cloud-native solutions with Inception as the cornerstone of show planning and editorial work, allowing their editors, journalists, and producers anywhere to focus on producing great content.
The Result
Ross Video was able to help ServusTV meet its goal of increasing production capacity without investing in additional resources and operators to manage it.
Highly flexible and integrated newsroom workflows combine with existing on-prem and cloud-based solutions to allow for maximum output, creativity and efficiency from existing resources.
In particular, ServusTV was relieved to find the transition to Ross Video technology much more straightforward than anticipated, which they attributed to our highly attentive approach to design, implementation, and training.
Seeing our commitment to excellent outcomes, open communication, and outstanding support produce results for our customers in the real world is always rewarding. In this case, that meant delivering the improved functionality and operational efficiency ServusTV wanted for their new studios.
We look forward to continuing our partnership with ServusTV as they push the boundaries of broadcasting.
Working with Ross has been an outstanding experience. We appreciate that no matter our challenge, we always find the right people to talk to. They truly appreciate our feedback, and we see that reflected in their product development.
Fabian Dorschel
Global Head of Media & IT – Red Bull / ServusTV
