The Ross Video Blog

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April 22, 2024 – Ross Video Team
Education Strategies for Efficiency in the Modern Newsroom

Traditional news media is under increasing scrutiny, critique, and often attack from administrations on both sides of the aisle and an ever-more distrusting and distracted populace.   Even …

April 22, 2024 – Ross Video Team
Education Virtual Studio: A Strategic Advantage for Modern News Broadcasters

Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected.  CBS tried them at the dizzy heights of the dot-com …

April 22, 2024 – Ross Video Team
Education How Local News Can Create Graphics Content to Rival National Networks

Some of the biggest news stories of all time — the Chilean Miner Rescue, the O.J. Simpson Trial, and the Miracle on the Hudson — started with …

February 28, 2024 – Ross Video Team
Education How to Engage Your Fans Like an NFL Stadium

Creating an unforgettable fan experience is paramount in modern sports. Stadiums have evolved into immersive entertainment arenas, where every visual and auditory element contributes to the atmosphere …

February 27, 2024 – Ross Video Team
Education 6 Game-Changing Technologies in Modern Sports Broadcasting 

Live sports are high-energy entertainment. That’s why it’s one of the only remaining genres people still feel they must tune in to live for the whole experience. …

February 22, 2024 – Ross Video Team
Education 4 Ways to Enhance Sports Storytelling Using Technology 

The way audiences consume sport is changing faster than many broadcasters can keep up. Technology has given broadcasters more flexibility and control than ever before but has …

February 21, 2024 – Ross Video Team
Education How Technology is Changing Sports Broadcasting in 2024 

Sport fans are a diverse group, but one thing is clear: the closer they are to the action, the better.   They care about high-quality live broadcasts because …

January 3, 2024 – Ross Video Team
Education 3 Ways Modular Design Reduces Environmental Impact 

The video production industry faces a pressing challenge: aligning technological advancements and growing audience demands with sustainability.   How can our industry evolve and improve without expanding its …

December 27, 2023 – Ross Video Team
Education How to Build an Elite Mobile Production Unit 

One of the most significant challenges for outside broadcasters is maintaining the same high-quality production standards viewers are accustomed to when filming with a mobile unit.   Ross …

December 22, 2023 – Ross Video Team
Education 5 Strategies to Reduce Outside Broadcasting Costs 

The cost of running an efficient outside broadcasting team can add up quickly. Without expert advice, you may settle for expensive yet restrictive technology with prohibitive maintenance …

A white Ross Proudction Services OB Van on a shoot
December 15, 2023 – Ross Video Team
Education 5 Guaranteed Ways to Minimize OB Van Downtime

Give your clients exceptional broadcast coverage and quality by minimizing Outside Broadcasting (OB) van failure and disruptions.  Mobile broadcasting equipment — like any technology — needs proper …

December 10, 2023 – Ross Video Team
Education 3 Strategies for a More Efficient Newsroom Workflow

We have helped some of the industry’s top news broadcasters — like the BBC, Sky News, and CBS — make their newsrooms more efficient — and we’ll go …