A Reputation Built on Integrity: How Ross Video Earns Customer Trust

Trust is the foundation of every successful broadcast operation. Viewers trust their content creators of choice. Presenters trust their operators to handle production workflows professionally. And operators must trust their technology to perform at the level required to delight the viewers. Behind all of this are technology vendors who provide the platforms on which trust is established and solidified.  

Whether airing a breaking news segment, a live sports event, or a high-profile awards show, broadcasters rely on their technology partners to ensure seamless, high-quality content without fail. In an industry where a single technical failure can lead to lost viewers and advertiser dissatisfaction, trust in a vendor isn’t just important—it’s essential. And that trust is built, incrementally, over time through demonstrated reliability and integrity.  

Integrity leads to trust, and trust leads to great broadcast experiences. That’s why Ross Video has built its business on integrity. With a decades-long track record of keeping promises, treating every customer fairly, and delivering reliable solutions, Ross Video stands as the technology partner broadcasters can trust to support their success today and in the future. 

Below, we’ll explore the importance of vendor integrity in more detail, and showcase how Ross Video puts this essential trait at the center of everything we do.  

The problem: a lack of vendor integrity harms broadcaster capabilities  

As mentioned, trust—built on integrity—is the backbone of any successful broadcast operation. When a technology partner fails to deliver, or trust in that partner is eroded over time, the effects are wide-reaching.  

These include:  

• Operational disruptions. In live broadcasting, even a brief system failure can have serious consequences. That’s why it’s not just about having reliable technology—it’s about having a vendor who shows up when it matters most. Ethical partners don’t leave teams scrambling; they step in fast, with the support and expertise needed to keep broadcasts on track and professionals set up for success. 
• Financial pressure. Poorly communicated pricing changes and inflexible upgrade paths can erode trust and add financial pressure—especially when customers don’t see the value behind the cost.
• Reputation damage. In live broadcasting, failures reflect directly on the technical and production teams behind the scenes. A single breakdown can create enormous pressure, not just on air but also on the professionals responsible for keeping everything running. Technology vendors with integrity help these teams avoid failures, and when problems do arise, they respond quickly to protect operations and reputations.

Audiences have endless entertainment options. If a broadcast fails due to unreliable technology, viewers won’t hesitate to switch to another channel, app, or streaming service. Once trust is broken, regaining it is a steep challenge, making technology reliability a non-negotiable priority for broadcasters. 

While no vendor is flawless, the best ones distinguish themselves through their commitment to integrity and accountability. When issues arise, these partners provide immediate, decisive support and continuously refine their technology to prevent future problems. This proactive approach not only minimizes downtime but also strengthens long-term trust. 

For individual decision-makers like broadcast engineers and technical directors, selecting the right technology partner is a critical career decision. These professionals bear significant responsibility when choosing vendors, as they are often the first to face scrutiny if a project fails.  

By partnering with a company like Ross Video—known for resilience, transparency, and reliability—these stakeholders can operate with confidence, knowing their professional credibility is supported by proven, failure-resistant technology.

Over time, this commitment to integrity and action helps to build highly resilient products and support processes that broadcasters can rely on with confidence.  

The solution: technology partners with a track record of integrity  

Selecting the right broadcast technology partner is one of the most critical decisions a media organization can make. A vendor’s reliability, transparency, and commitment to long-term success directly impact a broadcaster’s ability to deliver flawless content.  

Here are five essential traits to look for when choosing a partner that prioritizes integrity. 

1. Transparent business practices 

A trustworthy vendor is upfront about project requirements and costs—working closely with customers to avoid scope surprises and ensure the right solution from the start.

2. Proven reliability in high-stakes broadcasts 

Broadcasting is a high-pressure industry, where a single technical failure can mean lost revenue and damaged reputations. A reliable vendor ensures that their technology can perform in demanding live environments like elections, major sporting events, and breaking news coverage. Built-in redundancy and failover systems prevent critical disruptions and ensure seamless operations, no matter the stakes​. 

3. Customer-focused culture 

A vendor’s integrity is evident in how they treat their customers. Every broadcaster—large or small—deserves the same level of support. The best vendors offer: 

• 24/7 global customer assistance to resolve issues instantly. 
• Dedicated account teams ensure ongoing success. 
• Long-term business stability, avoiding the pitfalls of vendors that pivot strategies or deprioritize existing customers. 

4. Commitment to innovation 

A reliable technology partner continuously invests in research and development while maintaining backward compatibility for existing customers. Ethical vendors, likewise, prioritize long-term performance over short-term profits, ensuring that broadcasters can adapt without frequent, costly replacements​. 

5. A track record of trust with industry leaders 

The best vendors have earned their reputation over decades by consistently delivering excellent products, customer experiences, and results. 

A company that works with major broadcasters, national sports leagues, and globally renowned AV and events companies, for example, has proven its reliability in real-world, high-stakes environments​. 

By selecting a vendor with these traits, broadcasters can ensure stability, reliability, and long-term success—with a partner who values trust as much as they do. 

Ross Video’s demonstrated commitment to trust and integrity 

For over 50 years, Ross Video has been a trusted partner for broadcasters worldwide, earning a reputation for reliability, transparency, and customer-first service.  

As an independent company, Ross has remained focused on long-term relationships, ensuring that clients—from local broadcasters to global media giants—receive the same level of dedication and support. 

Ross technology powers some of the world’s most recognizable media brands, including BBC, Sky, ESPN, and major sports leagues. Whether it’s covering elections, producing high-profile sporting events, or delivering 24/7 news coverage, Ross Solutions ensure that broadcasters can operate without fear of downtime, technical failures, or unexpected disruptions. 

This commitment to integrity and reliability is best demonstrated through real-world case studies, where Ross technology has made the difference between success and failure in high-stakes live production environments. 

Here are three examples:  

Graham Media Group 

Graham Media Group, a leading regional broadcaster headquartered in Detroit with a long-standing reputation for excellence, needed to streamline its graphics production workflows while maintaining high production quality.  

Their previous system caused delays and inefficiencies, particularly in the time-consuming task of ingesting animations, which limited the team’s ability to deliver dynamic, real-time graphics. To address this, they turned to Ross Video’s XPression graphics suite, Streamline Pro, and OverDrive for asset management and workflow automation. 

By implementing this solution, Graham Media achieved end-to-end automation, reducing the time from asset creation to on-air presentation. This streamlined workflow enabled the team to adapt quickly to breaking news and deliver tailored graphics for each story, enhancing viewer engagement and operational efficiency.  

The company’s trust in Ross Video’s reliable technology was instrumental in this transformation. By reducing workflow bottlenecks and providing robust customer support, Ross Video proved itself as a trusted partner capable of meeting high-stakes demands​. 

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“Our experience working with Ross Video has really been wonderful. I cannot say enough about their customer service. That, to me, has been just stellar and outstanding. Our shows are very graphics-heavy, and I just don’t know if we can pull it off using a different graphics system. It would be such a hard thing to accomplish. Ross Video just makes it so much easier for us.” — Felicia Steiger, Design Director @ Graham Media Group 

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Sky Deutschland  

Sky Deutschland, a major broadcaster in Germany, Austria, and Switzerland, needed to elevate its live sports programming for high-profile events like the 2022 FIFA World Cup.  

The challenge was to enhance their storytelling capabilities and on-air presentation without increasing operational complexity or studio space requirements. They turned to Ross Video’s robotic camera systems, including the CamBot pedestals and Furio SkyDolly, which optimized camera movement while conserving floor space. 

The integration of Ross Video’s solutions transformed Sky Deutschland’s studios, enabling creative, dynamic shots and seamless production workflows. The flexible camera positioning and improved shot accuracy enhanced their ability to deliver high-impact content.  

This partnership ensured that Sky could produce visually compelling broadcasts while maintaining precision and reliability, reinforcing their reputation as a leader in sports coverage​. 

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“The team at Ross Video has provided us with innovative and reliable technology solutions which have been key to the success of this important project. By helping us to create and deliver new possibilities in our studio setup, we can differentiate ourselves in this highly competitive market. That’s why we always choose best-in-class partners.” — Alessandro Reitano, SVP Sports Production @ Sky Deutschland 

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Thai PBS 

Thai PBS, Thailand’s national public broadcaster, needed to upgrade its production studios to meet modern standards, including 4K content creation and enhanced HD production capabilities.  

The organization sought a trusted partner to deliver robust production switchers with flexibility across SDI and IP workflows. Having relied on Ross Video’s Carbonite switchers in the past, they selected Ross again for this crucial project. 

Ross Video provided Thai PBS with its flagship Ultrix Acuity production switcher and hyperconverged production platform, enabling the broadcaster to handle complex workflows and scale production capacity as needed. The result was a seamless upgrade that met the broadcaster’s immediate technical requirements while providing flexibility for future expansions. 

The integrity and dependability Ross demonstrated ensured a smooth transition and minimal disruption to operations, setting Thai PBS up for sustainable success​. 

These success stories demonstrate a consistent theme. Ross Video doesn’t just provide technology, we provide trust, reliability, and long-term partnership—all of which is built on a foundation of integrity. 

From national broadcasters covering historic moments to mobile production companies optimizing operations, Ross Video ensures that every customer has the tools, support, and innovation needed to deliver flawless content, build audience trust, and grow their business sustainably. 

Partner with a vendor you can trust 

In an industry where every second counts, broadcasters can’t afford to gamble on unproven or unreliable technology partners. Ross Video’s decades-long reputation for integrity, reliability, and customer commitment makes it the ideal choice for those who demand excellence. 

Build a strong foundation and future for your broadcast operations with Ross Video. Contact us today to learn more.